privacy policy

last updated: april 8, 2026

Muse ("we," "us," or "our") operates the Muse mobile application (the "App"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and your choices regarding your data.

By using Muse, you agree to this Privacy Policy. If you do not agree, please do not use the App.

Quick summary: Muse collects the data you put into your profile and the outfits you log. We do not use third-party analytics, do not track you across other apps or websites, do not sell your data, and do not show ads. The only third parties that ever see your data are the infrastructure and AI providers we use to run the app, listed in Section 3.

1. information we collect

information you provide

Account information. Phone number or email address used to create your account.
Profile information. Display name, username, bio, location (optional text, not GPS), birth date, avatar photo, style tags, and public/private profile preference.
Content. Outfit photos, captions, tags, comments, and wardrobe item details (labels, brands, descriptions, links).
Social interactions. Follows, likes, saves, community memberships, and messages.
Contacts (optional). If you choose to grant access, we read phone numbers from your device contacts entirely on-device solely to help you find friends already on Muse. We never upload, store, or transmit your contact list to our servers.
Referrals. When you invite someone, we store the invited phone number to connect you when they join.
Feedback. Any feedback you submit through the App.

information generated automatically

Wardrobe analysis. When you log an outfit, we use AI to identify individual clothing items and generate isolated product images. This processing happens on our servers and on our third-party AI provider's servers (see Section 3).
Push notification token. If you grant notification permission, your device generates an Expo push token which we store on your profile so we can deliver notifications about likes, comments, follows, and community activity. You can revoke this at any time in Profile → Settings → notification toggles, or by disabling notifications in iOS Settings.
Usage data. Notification read status, streak counts, and community activity, all stored on your own profile row. We do not use any third-party analytics, telemetry, or tracking SDKs.

information we do not collect

Precise GPS location (the "location" field on your profile is a free-text label you type yourself, not coordinates)
The IDFA or any device identifier for advertising
Browsing history outside the App
Financial or payment information
Health, biometric, or fitness data
Your contact list (we read phone numbers locally on your device only — see above)

App Tracking Transparency (iOS)

Muse does not track you across apps or websites owned by other companies, and Muse does not access the IDFA. You will not see an App Tracking Transparency prompt because we have nothing to track.

2. how we use your information

We use the information we collect to:

Provide, maintain, and improve the App
Create and manage your account
Display your outfits and wardrobe to you and (if your profile is public) to other users
Enable social features: following, liking, commenting, communities
Analyze outfit photos to identify wardrobe items using AI
Generate product-style images of your clothing items
Help you find friends via contacts matching
Send notifications about activity on your account (likes, comments, follows, community updates)
Calculate your outfit logging streak
Respond to feedback and support requests
Moderate user-generated content to enforce our Terms of Service (see "Content Moderation" below)

content moderation

To keep Muse safe for everyone, every photo you upload and every piece of text you submit (captions, comments, usernames, bios, profile fields) is automatically scanned by our automated moderation system before being saved. This system scores content for categories such as sexual content, hate, harassment, self-harm, and graphic violence. Content that exceeds our thresholds is rejected at upload and never stored or shown to other users.

We also accept user-submitted reports of any post, comment, or profile via the in-app report buttons. We review every report within 24 hours and may remove content or suspend accounts that violate our Terms.

You can block any other user from their profile. Blocked users cannot see your content, comment on your posts, or send you notifications.

3. how we share your information

We do not sell your personal information. We share data only in these limited circumstances:

service providers

We share data only with the following processors, each of which is contractually prohibited from using your data for any purpose other than providing their service to us:

Cloud infrastructure provider (database, authentication, file storage, push notification delivery) — stores all account data, outfit photos, wardrobe items, comments, follows, and push tokens on servers in the United States. This provider also handles SMS delivery for phone-based sign-in.
AI service provider (wardrobe analysis and content moderation) — receives (a) outfit photos for clothing item identification and product image generation, and (b) uploaded photos and user-submitted text for safety moderation. We do not send your name, username, email, or any other profile information to this provider; only the raw photo or text being analyzed.
Push notification relay — relays push notification payloads from our server to Apple Push Notification Service. Push payloads contain only the notification title, body, and a type identifier — no other personal data.

We do not share data with advertisers, data brokers, or analytics companies, because we do not work with any.

other users

If your profile is public, your outfit photos, captions, tags, display name, username, avatar, bio, location, and wardrobe (if sharing is enabled) are visible to other users.
If your profile is private, only approved followers can see your posts and closet.
Posts marked "hide from feed" are not shown to other users in the feed or communities.
Comments and likes you make are visible to other users.

legal requirements

We may disclose your information if required by law, legal process, or government request, or to protect the rights, safety, or property of Muse, our users, or the public.

4. data storage and security

Your data is stored on servers in the United States.
Photos are stored with access controlled by row-level security policies.
Authentication tokens are stored securely on your device using platform-native secure storage.
We use industry-standard security measures, but no method of transmission or storage is 100% secure.

5. your rights and choices

access and update

You can view and update your profile information, posts, and wardrobe items at any time within the App.

delete your account

You can delete your account from the profile settings screen. Account deletion removes your profile, posts, photos, wardrobe items, comments, likes, follows, and community memberships from active systems immediately and from backups within a reasonable period. This action is permanent and cannot be undone.

control visibility

Set your profile to public or private
Hide individual posts from the feed
Choose whether to share your wardrobe with others
Remove posts and comments at any time

contacts

Contacts access is optional. You can deny or revoke this permission at any time through your device settings.

notifications

You can enable or disable notifications globally in iOS Settings → Muse, and you can independently toggle social notifications (likes, comments, follows) and the daily outfit reminder in Profile → Settings inside the app. Disabling social notifications stops our server from sending you those push messages even if iOS-level permission is still granted.

reporting and blocking

You can report any post, comment, or profile that violates our Terms via the "..." menu on the relevant content. You can block any user from their profile page; blocking is bidirectional and immediate. Reports are reviewed within 24 hours.

6. children's privacy

Muse is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it. If you believe a child under 13 has provided us with personal information, please contact us.

7. data retention

We retain your information for as long as your account is active. When you delete your account from Profile → Settings → "delete account", we remove your profile, posts, photos, wardrobe items, comments, likes, follows, community memberships, push token, and any moderation logs tied to your user ID from active systems immediately and from backups within a reasonable period. The deletion is irreversible. We may retain limited anonymized data as required by law or for legitimate business purposes (such as resolving disputes or preventing fraud).

Photos and text submitted to our AI service provider for moderation or wardrobe analysis are subject to that provider's own retention policies. Per their API data usage terms, such inputs are not used to train their models and are retained only for abuse monitoring for a limited window before deletion.

8. changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy in the App. Your continued use of Muse after changes are posted constitutes acceptance of the updated policy.

9. contact us

If you have questions about this Privacy Policy or your data, contact us at:

Email: museoutfitjournal@gmail.com

Muse is operated from the United States.